Arsenal and NTT DATA announce multi-year digital transformation partnership to deliver more personalised and seamless experiences for supporters worldwide
NTT DATA becomes the club’s first Official Digital
Transformation Partner
Mumbai, 11 September 2024 – NTT DATA, a global digital
business and IT services leader, has today announced a multi-year partnership
with Arsenal to become the club’s Official Digital Transformation Partner. As a
leading transformation partner for some of the biggest sports clubs and sporting
events globally, NTT DATA will bring
new technologies to improve the Arsenal supporter experience.
The two organisations
will work together over the coming years to strengthen the club’s connection
with supporters from around the world. This will be underpinned by NTT DATA's
leading digital transformation capabilities, which will enhance the club’s digital
platforms and capabilities to support growth, improve performance, and deepen
supporter connection.
The partnership will
see NTT DATA provide data analytics tools, machine learning and
real-time integrations enabling Arsenal to
create an enriched and hyper-personalised supporter experience, delivering
tailored content for its communities worldwide. Supporters will also be able to take advantage of improved
capabilities in the wider Arsenal ecosystem with exclusive insights, promotions
and offers from the club and its partners.
Juliet Slot, Chief Commercial Officer at
Arsenal, said: “We’re excited to welcome NTT DATA as our first
Official Digital Transformation Partner. Our ambition is to strengthen our
connection with our supporters around the world so that we can serve them
better. Enhancing our digital capabilities is an essential part of this journey
where through service and connection to supporters we are able to drive forward
our performance and our growth.”
“Arsenal is one of the most recognised football clubs in
the world," said Niccolo Spataro, CEO of NTT DATA in the UK and
Ireland. "Its commitment to delivering exceptional experiences to
supporters is pioneering and its goal of placing people at the heart of
innovation aligns with NTT DATA’s core values and approach to business. We look
forward to partnering with Arsenal, using our expertise to deliver the digital
transformation that helps Arsenal create truly remarkable experiences for its
supporters worldwide."
NTT DATA is a transformation expert in sports, serving as
the technology partner for major sporting events globally including the likes
of The Open and the NTT INDYCAR SERIES. Through real-time data analysis, AI,
digital twin, and Private 5G technologies at these events, it brings fans
closer to their heroes and those defining moments—whether from home, online or
in the stadiums of the future.
For more information, please contact nttdata@resonancecrowd.com or
call 0208 819 3170.
About NTT DATA
NTT DATA is a $30+ billion trusted global innovator of
business and technology services. We serve 75% of the Fortune Global 100 and
are committed to helping clients innovate, optimize and transform for long-term
success. As a Global Top Employer, we have diverse experts in more than 50
countries and a robust partner ecosystem of established and start-up companies.
Our services include business and technology consulting, data and artificial
intelligence, industry solutions, as well as the development, implementation
and management of applications, infrastructure and connectivity. We are also
one of the leading providers of digital and AI infrastructure in the world. NTT
DATA is part of NTT Group, which invests over $3.6 billion each year in
R&D to help organizations and society move confidently and sustainably
into the digital future. Visit us at nttdata.com