Entropik, an AI Startup, Receives 17 Patent claims for Multimodal Emotion AI Technologies
29th March 2023, Bengaluru: Entropik, a
leading AI-powered Integrated Market Research Company, has announced today that
the Patent Office of the Government of India has awarded the company a patent
for its 'Multimodal Emotion AI Technologies.' Entropik is the only company with
a multimodal Emotion AI patent (number 419058), putting it at the forefront of
the world's most advanced AI companies.
Entropik, World’s first Multimodal
Emotion AI technology, specializes in building Technologies to understand
Behavior at large. It uses machine learning and Neural net algorithms to
analyze and interpret Face Expression (Facial Coding), Eye Movement (Eye tracking)
and Voice tonality (Voice AI) to understand customer behavior in its most
fundamental way. Multimodal Emotion AI is used in consumer research to
understand better how people feel about products, services, and brands. The
application of Multimodal Emotion AI in consumer research includes advertising
research, user experience testing and shopper research, using its products
Affect Lab and Affect UX. Its product “Decode” analyses Consumer Research
Interviews/ FGDs to decipher meaningful conversational summary along with behavioural
insights.
The master patent entails
'Multimodal Emotion AI Technologies', with claims covering facial coding and
eye tracking technologies. Facial coding and eye tracking are advanced AI
technologies that analyze facial expressions and muscle movements from video feeds
to derive attention, engagement, and emotion levels; eye tracking analyzes
pupil movement to understand where the user is looking on a mobile or desktop
screen.
Speaking on
the patent achievement, Ranjan Kumar, founder & CEO of Entropik, said, "The grant of
this patent is a testimony to the team's tireless effort and unparalleled
dedication, and it speaks to the company's competency in pioneering and testing
the frontiers of AI technologies. We are ecstatic to bring this revolutionary
Multimodal Emotion AI technology to market.
We look forward to empowering
brands with disruptive AI force with purpose to deliver consumer-centric
marketing and product experiences. "Traditionally, the science of consumer
research relied on stated responses (surveys and focus group discussions) to
understand consumer preferences. While this answers 5% of consumer nuance, 95%
of consumers' subconscious and emotional choices remain in the black box. Tech
like facial coding, eye tracking, & voice AI will provide brands with
answers to this 95% of questions, helping them better understand their
consumers and deliver experiences that resonate at a deeper level.” He further
added.
Entropik's ability to provide accurate,
efficient, and impartial consumer insights, has become the preferred solution
for global retail brands. With its recent advancements and breakthroughs in
Multimodal Emotion AI technology, the company has emerged as a leader in the
industry and earned recognition for the same.
About
Entropik
Entropik is a leading
AI-powered Integrated Market Research Platform company founded in 2016. They
enable research, marketing, and product teams to move towards a more
continuous, collaborative, agile, and scalable way to capture user feedback
research by democratizing research and insights data across the organization.
Headquartered in Bengaluru, the company has a business presence across the
United States, Canada, Europe, the Middle East, and Asia. Entropik's AI-powered
Integrated Market Research Platform provides a research platform covering
Quant, Qual, Behaviour Analytics, Video Interviews & Self Captures with an
integrated panel under one umbrella. It caters to 150+ global clients across
sectors such as Telecom, BFSI, Media, CPG, FMCG, and Entertainment, among
others. The company has 17 global patent claims in the arena of Multimodal
Emotion AI technologies like Facial Coding, Eye Tracking, and Voice AI.
Entropik has won many awards and accolades, such as the Amazon AI Award 2018,
and has been quoted by Gartner as one of India's 'Top 5 Cool Vendors in
AI'.