Fivetran Extends Integration With dbt Metrics to Help Companies Accelerate Value from Their Data
Fivetran named a dbt Metrics Ready Partner under
New Semantic Layer
India, November November 15, 2022 – Fivetran,
the global leader in modern data integration,
today announced its status as a Metrics Ready Partner with dbt Labs, the
maintainers of dbt data transformation frameworks. As a Metrics Ready Partner,
Fivetran’s dbt packages enable building dbt models and metrics for use in dbt
projects, helping customers derive value from their data quicker and easier.
The dbt Semantic Layer
enables organizations to centrally define key business metrics like “revenue,”
“customer count” or “churn rate” in dbt, and query them in downstream analytics
tools. This allows everyone in the business to feel confident that they are
working from the same assumptions as their colleagues, regardless of their data
tooling of choice. If a metric definition is updated in dbt, it is seamlessly
updated everywhere, ensuring consistency throughout the business.
“dbt provides organizations of all
sizes the tools they need to use their data efficiently,” said Callum
McCann, Senior Developer Experience Advocate at dbt Labs. “As a dbt Metrics
Ready Partner, Fivetran helps these organizations get value out of their data
in record time by providing off-the-shelf metrics for some of their most
popular data sources. By reducing the time to value from days to minutes, these
organizations can get value from the dbt Semantic layer faster than ever. We
are proud to partner with Fivetran and work together to bring the dbt Community
more ways for them to positively impact their business.”
Fivetran’s dbt
packages complement its robust connector library by building out-of-the-box,
analytics-ready data models and metrics in dbt. These data models are
standalone dbt projects with packaged SQL scripts that transform raw data into
analytics-ready datasets. Fivetran develops and maintains dbt packages for
popular sources and is continually adding more sources.
As a Metrics Ready Partner, Fivetran can now enhance its pre-built data models with rich metric definitions. This ensures all stakeholders are aligned on the data and understand the meaning of metrics, which decreases bottlenecks and ensures customers have access to quality metrics faster. Fivetran and dbt Labs are committed to increasing data trust, by improving data accuracy and integrity.
“Deepening our partnership with dbt Labs as a
Metrics Ready Partner brings more value and a better user experience for all of
our shared customers,” said Vikram Labhe, Vice President and Managing Director
of India at Fivetran. “A big value add of dbt metrics has been to provide
insights into how raw data turns into metrics, and this aligns perfectly with
Fivetran’s focus on transparency around source data. More transparency in data
pipelines equals better quality, more consistent metrics, and ultimately better
analytics outcomes for our customers.”
To learn more about
Fivetran’s metrics capabilities within the dbt Labs Semantic Layer, visit the Fivetran blog.
About
Fivetran
Fivetran is the global
leader in modern data integration. Our mission is to make access to data as
simple and reliable as electricity. Built for the cloud, Fivetran enables data
teams to effortlessly centralize and transform data from hundreds of SaaS and
on-prem data sources into high-performance cloud destinations. Fast-moving
startups to the world’s largest companies use Fivetran to accelerate modern
analytics and operational efficiency, fueling data-driven business growth.
Fivetran is headquartered in Oakland, California, with offices around the world.
For more information, visit fivetran.com.