GapMaps Expands Data Directory in India
Comprehensive range of datasets enabling
brands in QSR, Cafes, Fast Food & Fitness to
optimise their network strategies in India
India, 27 July 2023: Cloud-based mapping
software specialists, GapMaps, has expanded
datasets in GapMaps Live in India, providing brands with unprecedented insights
and intelligence to strengthen their location decision-making. GapMaps Live is a simple-to-use location
intelligence platform which helps organisations make better location decisions
by integrating the latest socio demographic, prosperity, customer and
competitor intel.
“Until now, access to quality data across
Asia and the Middle East has been challenging for brands to make more informed
location decisions,” said Anthony
Villanti, GapMaps Managing Director and Founder.
The new datasets now accessible in GapMaps
Live across India include:
·
Consuming Class – SEC A-E socio-economic data, which identifies households and consumers
that can afford to buy goods and services beyond those required for their basic
needs, is provided at a micro level which is essential for market planning and
location feasibility purposes. GapMaps provides a deeper understanding of the
relative distribution of the consuming class down to a 150 metre grid level. This
data is shown to be highly correlated with store performance for the majority
of the brands using the platform.
·
Gridded Population – GapMaps provides micro area population estimates (down to 150 metres) more
frequently and up to date than the traditional lag in government or third party
data, using the latest data from mobile device estimates. This ensures
population estimates can be provided for retail stores with the smallest of
catchment areas. Additionally, GapMaps provides worker population numbers,
which is unique to GapMaps Live.
·
Business Location Data (POI - Points of Interest) – in all markets GapMaps tracks a set number
of competitor and reference brands in key industry sectors, across thousands of
locations. This is updated regularly and provides valuable competitor and
sector insights in particular catchment areas.
·
Traffic Data - GapMaps provides visibility of areas with low and high two-way traffic
volumes and percentage of passing traffic by time of day across all major tier
1 cities in India so brands can make more informed site selection decisions.
· Retail Spending Data – GapMaps provides household spending estimates so brands can understand what households within their catchments spend their money on, broken down by key retail categories including Food and Beverage, Groceries, Apparel and other non-food items.
“These updated datasets ensure we provide our
clients with more complete country coverage and the visualisation of key
variables at different geographic levels,” continued Villanti.
“Historically in many countries we support
across Southeast Asia, India and MENA have an over reliance on government or
other third party data in has meant brands have been relying on information that
in some cases may be up to 10 years old, or even non-existent. Additionally,
geographically the available data may be just at ward level so you cannot understand
what happens at the local level. From a network planning perspective, that means
there are lots of gaps that will impact the quality of your location
decision-making,” added Villanti.
The expanded
data directories in GapMaps Live across India ensures brands in fitness, fast
food, café, convenience stores and shopping centres can access more accurate insights to inform their
store expansion strategies. GapMaps accesses mobile device or human
movement data so brands can see where people spend their time and identify the
relative population density between different locations.
“Our data intelligence team does a lot of
work pairing many different datasets in these markets so we can provide
comprehensive insights in specific catchment areas, including an understanding
of the relative distribution of the consuming class through a city or district
down to grid level,” added Villanti.
Globally, GapMaps Live is used by more than 500 renowned brands across 23 countries in sectors such as QSR, café and fitness, helping them expand their store networks in Asia Pacific and the Middle East.
Anytime Fitness, which operates 110 fitness clubs across India says the GapMaps Live platform has enabled greater precision in its decision-making when opening new locations.
“GapMaps Live allows us to easily analyse catchments across multiple cities in India and make confident decisions on optimal locations for new gyms using validated data,” said Mayank Bhatia, Anytime Fitness Regional Franchise Sales Manager. “ Being able to access and visualise key insights in the platform such as population density, prosperity, retail & infrastructure layers in 150 metre grids has fast-tracked the approval process for planned new locations. We are now in a great position to expand our club footprint with confidence in the coming years.”
“At GapMaps, we provide insights on the potential
of a market, not only in the major Tier 1 cities, but also in Tier 2 – 7 cities
across India. This enables brands to quickly prioritise which cities to expand
their networks, and in those markets, where to locate stores using high quality
and granular data,” added Villanti.
“Key to our success and the success of our
clients is that GapMaps provides brands with uniform data quality, whether it's
in India, Vietnam, Thailand, Indonesia, The Philippines or the Middle East.
“The gap between data rich and data poor
countries has never been tighter and GapMaps is uniquely positioned where our
customers first make informed choices about how many stores to establish in
their target market and second, where the catchments are that have greater
revenue potential,” Villanti concluded.
Get in touch with GapMaps here to learn more.
Ends
About GapMaps
Founded in 2013, GapMaps is an Australian-built and owned company with
global capabilities, empowering decision makers in multiple industry sectors
refine their network strategies with location intelligence and demographics.
Its dynamic products can be easily adapted for any market or industry and today
is being effectively used by more than 500 brands in Australia, New Zealand,
Asia, the Middle East and Africa to make location intelligence data easily
obtainable for more accurate business decision-making.