Industry shows keen interest in startup products

In a big affirmation of  industry’s trustin Kerala’s start-up ecosystem, the second edition of the  ‘Big Demo Day’ series of Kerala Startup Mission (KSUM) clocked around 2,500 visits as the five-day event that offered a platform for multiple sectors  to  leverage products from startups at affordable costs concluded on a high note. More than 50 startups, including nine from fintech, 17 from edutech and 16 from enterprise technologies displayed their products at the virtual exhibition held as part of the event. KSUM will be repeating the exhibition every two months, putting on display a wide array of new products each time. The third edition of the event is scheduled to be held from October 26 to 30.

Conducted in association with industry bodies, the programme aimed at making technologies available for industrialists at reasonable costs, especially to enable them to tap the post-COVID opportunities, and also create better businesses for startups.The online event presented a slew of innovative and cost-effective ideas and technologies developed by startups before Micro Small and Medium Enterprises (MSMEs) as well as big businesses to help them leverage these products to strengthen businesses. Industrialists, industry bodies and investors participated in the programme, which had the backing of IT entrepreneurs’ organisation G-Tech and various Indian corporate firms.

About 350 live interactions were held among startups, industrialists and investors. The business tie-ups will be facilitated through KSUM’s Cross Sell digital business platform, a virtual marketplace for startups to showcase their products to industry.  The platform, www.business.startupmission.in, facilitates enrolment of both startups and industry. Startups can display brochures of their products on the platform, and if they are in tune with the requirement of industry, the industrialists can interact with them in a win-win situation for all stakeholders. The platform also offers an opportunity for investors and stakeholders to interact and forge partnerships with startups to scale up their businesses.