Industry veteran Sandeep Pandey launches marketing analytics firm, Skewb Analytics
§ Sandeep
& two cofounders bring several decades of marketing analytics experience to
empower businesses with actionable insights
§ The
SaaS startup leverages AI, big data & other emerging tech in design &
development of solution
§ With rapid adoption of its solutions by businesses, the company aims to be $100 million firm in next four years
New Delhi, 10tth February: A
global leader in analytics with two decades of experience in handling complex
and mission-critical projects, Sandeep Pandey along with two other co-founders
Snigdha Gupta & Shubham Chhajed, has
launched a marketing analytics firm, Skewb Analytics.
The New Delhi-based SaaS
(software as a service) startup aims to provide deep business intelligence to
both domestic and global enterprises that translate into actionable insights,
leading to improved market reach and bottom line.
Various solutions developed by
Skewb Analytics are leveraging complex AI (artificial intelligence), big data,
and other emerging technologies for catering to the needs of multiple sectors.
In the design and development of such solutions, Sandeep Pandey’s experience in
executing such projects came in handy. Prior to embarking on an entrepreneurial
journey, he was the Global Head of Analytics with WPP Group company, Wavemaker.
With his unique acumen for
understanding data, its versatility, and application beyond businesses, along
with a strong analytics consulting experience; Sandeep has empowered several
Fortune 100 companies across the world to attain their business objectives.
Sandeep was the key driver in uncovering new business opportunities that
eventually drove growth and expand revenue streams for multiple marquee
enterprises in his previous stints.
A staunch believer in the
usage of data as a strategic lever for driving business growth, Sandeep has already
received an overwhelming response to Skewb Analytics’ offerings across
businesses in a short span of time.
“In the ‘Digital First’ world,
data intelligence plays a critical role in the business world. As per industry estimates,
marketing analytics is projected to be around $20 billion market in the next
two years. So, there is a huge business scope to tap into in the coming years.
At Skewb Analytics, our marketing analytics solution helps enterprises to
triple their return on investments in 1/10th of the time. From business
planning, product portfolio management, and smart budget allocations to
real-time media and digital measurement allocation, our solution empowers
organisations to improve efficiency with tangible outcomes,” said Sandeep
Pandey, Founder & CEO of Skewb Analytics.
“With the increasing adoption
of our solution across enterprises, we have set eyes to be a $100 million
company by 2027,” he added.
The SaaS-based startup has the
leadership heft to emerge as a market leader in the coming years. Currently,
the company’s unique analytics solutions portfolio includes Media &
Marketing Analytics, Digital Analytics, CRM Analytics, Web Analytics, and Data
Governance. With customised offerings at competitive pricing, Skewb Analytics
is investing heavily in R&D for further enhancement of its solutions
through its strong engineering team.
Sandeep has a Masters in
Statistics from Delhi University & Management degree from prestigious
Indian Institute of Management (IIMC), Calcutta.