Instamojo digitises more than 2 lakh small businesses post the pandemic

Instamojo, a full-stack solutions provider for MSMEs, has enabled the digitisation of more than 2 lakh small businesses across the country, across the last two quarters. In fact, data from the platform showed that more than 70% of the merchants on-boarded did not have any form of online or digital presence before.  With the pandemic bringing about a 360 degree digital shift, businesses are today taking to online solutions in order to survive and cater to an evolving customer segment. Instamojo offers merchants a host of digital products and solutions ranging from online payments, credit services, logistics, e-commerce and marketing.

Post the early days of the pandemic, the Instamojo platform on-boarded businesses across various categories ranging from education to IT, food and retail, entertainment, travel religion, and to toys and gifts. The platform witnessed maximum sign-ups in the category of Education & Jobs which contributed close to 20% of the merchant pool, followed by the services sector at 15%. Sectors such as Not for Profit, and financial services and products saw a contribution of 4% and 2.61% respectively. Below is a representation of some of the sectors and the percentage contribution.

Small businesses from Tier 1 cities contributed to maximum merchant signups with Delhi topping the list followed by Pune, Hyderabad, Bengaluru and Mumbai.

Tier 2 cities also witnessed several merchants taking the digital path. The cities of Patna, Lucknow, Jaipur, Ahmedabad, Bhubaneshwar, Bhopal and Guwahati topped the charts. The platform also had merchants from Ludhiana, Raipur, Meerut and the North Eastern city of Imphal signup on the platform.