Kramer Acquires Ashton Bentley to Enhance its UCC Domain and Improve Hybrid Meeting Experience
09th October
2024, Bengaluru: –
Kramer, the leading company in audio-visual experiences, is proud to announce
the acquisition of Ashton Bentley, a UK-based provider of collaboration spaces.
This acquisition is a pivotal step in Kramer's three-year strategy, elevating its
capabilities and offerings in the Unified Communication and Collaboration (UCC)
domain.
Perfect
Complement to Kramer's Offering
Ashton
Bentley’s solutions enhance Kramer's current offerings, providing the most
integrated and seamless solution in the market. This strategic move will allow
Kramer to deliver a comprehensive audio-visual experience, encompassing a coherent, end to end approach to hybrid conferencing
From Audio Visual enabled meeting room furniture to display
mounts, alongside high-quality Audio-Visual Technology products. The
acquisition of Ashton Bentley enables Kramer to offer complete meeting room solutions
for enterprises in all markets. Providing fully integrated “out of the box” meeting
room solutions, ensuring consistent, top-notch hybrid meeting spaces globally.
Efficiency
Meets Expertise: AV Solutions Designed for Simplicity
Ashton
Bentley's solutions are designed for simplicity, efficiency and scalability.
Their intuitive installation process reduces the time and cost of setup from
days to just a few hours. This ease of use is a testament to the deep
integration knowledge and firsthand experience of Ashton Bentley’s leadership.
The unique blend of diverse perspectives from their team, combined with a
thorough understanding of the challenges faced by system integrators and the
needs of global enterprises, has resulted in the most user-friendly and
easy-to-install AV solutions available.
Enhanced
Global Experience
The
combined forces of Ashton Bentley and Kramer will further enhance customer experience
and extend it to companies around the globe. By combining our strengths, we are
poised to elevate the standards of AV solutions and deliver substantial value
to our customers.
Gilad Yron, CEO of Kramer, commented on the
acquisition: "We are thrilled to welcome the Ashton Bentley team to the
Kramer family. This acquisition is another milestone in our investment and
commitment to the unified communication and collaboration ecosystem. The Ashton
Bentley 'out of the box' solution, alongside Kramer's broad portfolio, offers a
unique, fully integrated solution to further enhance the hybrid meeting experience.
Any acquisition is about the people. I’m convinced that the cultural fit, enthusiasm,
and passion the Ashton Bentley team brings will be an outstanding addition to
the Kramer family."
Roger McArdell, Roger Vinton and
Tony Leedham, founders of Ashton Bentley, expressed their enthusiasm:
"Joining forces with Kramer presents an exciting opportunity for Ashton
Bentley. Kramer's global market reach and product synergies will enable us to
bring our innovative solutions to a broader audience. The whole team are
looking forward to contributing to Kramer's vision and continuing to push the
boundaries of AV technology in the UCC domain."
About
Kramer
Kramer
audio-visual experiences power creativity, collaboration, and engagement. From
AVSM to advanced cloud-based communication, collaboration and control
solutions, Kramer creates audio-visual experiences that are more engaging, more
inclusive, and more connected than ever before.
Headquartered
in the heart of Startup Nation - Tel Aviv, Israel with locations around the
world, Kramer’s audio-visual experts are designing the future of engagement
technology. Physical and digital boundaries have blurred. But no matter how
hybrid our world becomes, our desire for real, human connection will never
cease.
Kramer’s
intuitive, seamless technology breaks down walls, bridges gaps, and makes
people feel closer together even when they’re far apart.
About
Ashton Bentley
Ashton
Bentley designs and manufactures a unique range of Audio-Visual ‘building
blocks’ that can be used independently by systems integrators to design/build
their end users solution around. Or combined, the ‘building blocks’ provide a complete
out-of-the-box meeting room system. Includes a range of meeting tables with
technology built in. Works with all VC hardware, and collaboration platforms
such as Teams, Zoom and Webex. Simple to specify, purchase, install and
maintain so simple to scale deployment globally and significantly reduce the
total cost of ownership.
Collaboration
technology that just works and isn’t complicated to use.