Lexar appoints Kumaravel Viswanathan as the National Business Head for its Indian operations

New Delhi, 19 September 2022: Lexar Co., Limited, one of the leading global brand names in flash memory solutions, has announced the appointment of Kumaravel Viswanathan as the National Business Head for its Indian operations, where he shall be responsible for expanding the reach and promoting Memory, Storage & Imaging products with specialized distribution partners across India.

Kumaravel is an industry veteran with over 26 years of experience in the sales and marketing of working and enhancing the distribution network of some of the renowned brands in the segment of IT hardware. Before joining Lexar, Kumaravel had his association with Cyberstar Infocom Pvt Ltd, Inspan Infotech, Genius (KYE Systems Corp), Abacus Peripherals Pvt Ltd, and WPG.

Commenting on the development, Mr. Gaurav Mathur, Director of Lexar Co. Limited said, "We are delighted to announce the appointment of Kumaravel Viswanathan as our National business head, who going forward shall be looking at building our distribution network, to make Lexar products easily available. We were looking at someone with his expertise at strengthening our foothold in India. We are confident enough that with his strong understanding in the marketing segment, we will be able to meet our goals’’

“I am thrilled to be a part of the Lexar team, which is one of the most trusted global brand names in flash memory solutions and the rising demand for low-cost storage solutions will be a key to expanding our distribution network. I am excited to contribute to the company's growth and play a significant role in achieving the business objectives” said Kumaravel Viswanathan, the National Business Head of Lexar Co. Limited.

About Lexar Co. Limited

Lexar has been a trusted global brand name in flash memory solutions for over 25 years, with its award-winning lineup including memory cards, USB flash drives, card readers, solid-state drives, and DRAM, committed to providing the right solution to fit everyone’s needs. All Lexar product designs undergo extensive testing in their quality labs with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability.

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