Home »  Editorial Desk »  TPV-technology-to-further-solidify-AOC---s-position-as-the-No---gaming-monitor-brand-in-India

TPV technology to further solidify AOC’s position as the No.1 gaming monitor brand in India

~Company aims to utilize Creative Newtech’s strong and established distribution network spread across Tier 1 and Tier 2 cities~

National 8th July 2024: TPV Technology Limited, one of the world's largest LCD manufacturers, has announced that it is further solidifying AOC’s position as the number one gaming monitor brand in India. Creative Newtech Limited, the authorized distributor for TPV Technology Limited, will strategically expand AOC monitor distribution across key metro areas, as well as Tier 1 and Tier 2 cities in Maharashtra and Gujarat markets, thereby extending TPV Technologies' aggressive reach of AOC professional and gaming monitors across the western part of India.

According to the IDC Quarterly Gaming Tracker Report: Gaming Monitor 2023Q4 (?144Hz), TPV’s dedicated gaming brand, AGON by AOC, was the world's No.1 gaming monitor brand. The report placed AOC at the forefront of delivering exceptional gaming experiences to enthusiasts worldwide, as they are uniquely designed for gamers to experience smooth gameplay. This means they won't miss any frame, even in the most action-packed games.

The monitors industry is experiencing substantial growth in the Indian market, particularly in the gaming segment, forecasted to reach more than USD 10 million by 2031. TPV Technology is poised to capitalize on this opportunity and aims to increase its presence across all the key retail chains in India. Recently, TPV Technology redesigned its distribution strategy, leveraging Creative Newtech Limited’s extensive channel network to distribute AOC's diverse range of monitors including popular models such as the AOC Gaming 24G2Z, CU34G3S, C32G2E, 24G4 and 27G4. AOC’s Gaming monitors sizes start from 24-inch to 34-inch, at 180 hz to 360 hz Full HD, FreeSync, Ultra Narrow Border Gaming Monitor, among others.

Commenting on the same, Carol Anne Dias, Managing Director, TPV Technology – AOC & Philips Monitors said "AOC boasts a rich gaming legacy as the world's top gaming monitor brand. Our dedication lies in delivering state-of-the-art technology, to support the gaming community. Our focus on innovation has helped us maintain our leadership position and provide gamers with the necessary tools they need to succeed.”

AOC's diverse monitor lineup caters to every need and budget, from casual gamers to professional e-sports players. The portfolio includes budget-friendly options with impressive specs and high-end gaming monitors featuring the latest technology, ensuring there is something for everyone. With high-performing and high-quality products tailored to gamers' specific needs, the AOC AGON monitor lineup offers Indian gamers a seamless and immersive gaming experience.

Some of the advanced technologies that come with AOC’s complete array of professional and gaming monitor ranges include:

  •      Sharp Resolutions: From Full HD to ultra-high resolutions for stunning clarity.
  •      Fast Refresh Rates & Response Times: Ensuring smooth visuals and minimal blurring, ideal for fast-paced content and gaming.
  •      Adaptive Sync: Synchronizing the monitor's refresh rate with the graphics card for seamless visuals (select models).
  •      Low Blue Light Modes: Reducing eye strain for extended viewing sessions.
  •      Flicker-Free Technology: Minimizing screen flicker for a more comfortable viewing experience.
  •      Ergonomic Stands: Adjustable for tilt, swivel, and height to promote comfortable posture.

Commenting on this development, Mr. Ketan Patel, Managing Director, Creative Newtech, said: “We are excited and proud of our association with TPV Technology Limited, as it aligns with our strategy to strengthen our gaming products portfolio. As their distribution partner, we are proud of the significant strides we are making together to be at the forefront of this expansion, and to strategically enhance the penetration of AOC professional and gaming monitors across Maharashtra and Gujarat markets.

To capture the increasing demand for monitors, particularly in the gaming segment, we shall leverage our extensive channel network to bring AOC’s diverse range of monitors more effectively. Together, we are set to redefine the gaming monitor landscape in India, ensuring that AOC continues to lead the market with cutting-edge technology and unmatched performance.

We are optimistic about the future and the opportunities that lie ahead. Our strategic initiatives and strong partnerships position us well to meet the growing demand for high-quality gaming monitors in India. We look forward to continuing our journey of growth and success, providing our customers with the best-in-class products and services.”

In the image from left to right: Vijay Advani, VP Sales, Creative Newtech; Neilson Tan, CFO, MMD; Kevin Wu, Global head, MMD(Monitors); Ketan Patel, Managing Director, Creative Newtech; Carol Anne Dias, Managing Director - TPV India

-ends-

About TPV Technology Limited:

TPV Technology Limited is a leading display solutions provider. The Group designs and produces a full range of PC monitors and LCD TVs on an ODM basis for its distribution worldwide. TPV's products add value to the customer through cost leadership, timely delivery and superior quality. The Company has been listed on both Hong Kong and Singapore stock exchanges since October 1999.

About AOC: 

Founded in 1967, AOC is a globally leading monitor and IT accessories brand and a subsidiary of TPV Technology Limited, the world's largest LCD manufacturer. AOC's comprehensive product portfolio provides innovative, ergonomic, environmentally conscious, and stylish solutions for professional as well as personal applications. The sub-brand of AOC, AGON by AOC, offers one of the strongest portfolios of high-performance gaming monitors in the world and a complete ecosystem of gaming accessories grouped into three categories: AOC GAMING for core gamers, AGON for competitive gamers and AGON PRO for esports enthusiasts and professional esports players. Since 2020 AGON by AOC has been one of the leading gaming monitor brands and a top choice of gamers worldwide.

About Creative Newtech Limited

Established in 1992, Creative Newtech Limited (Formerly known as Creative Peripherals and Distribution Limited) is a well-established company in India’s Information and Communication Technology market. Through a robust network of partners and distribution channels, the Company has made a strong foothold in the IT distribution market in the country. The Company has an omni-channel network across all three channels of online, offline and retail trade.

Creative specializes in market entry and penetration for global brands. The Company offers demographic intelligence, and enables the formulation and execution of marketing strategies for its clients. In addition to such services, Creative continues to focus on timely delivery, diversification of its product portfolio, sustained long-term relationships with its channel partners, and extending value-added services over and above distribution.

These efforts have enabled the Company to win long running contracts as well as garner accolades in the Industry as amongst the best distributors in India by leading brands. Creative is associated with over 20 renowned brands globally. These brands encompass a wide range of applications and help the Company to cater to a broad array of customers, both in the consumer and industrial businesses. Moreover, the Company is well-positioned to leverage the changing trends in the technology industry and be a part of the paradigm shift towards digitization in India.

Creative Newtech has a unique value-added business model. They provide end-to-end solutions, from market research and competition analysis for brands, to import, distribution, sales and servicing for the brand. Additionally, the Company suggests and executes marketing strategies and recommends viability in specific regions across India for their clients. This is enabled by specialized skill sets, local insights and experience, along with relevant market intelligence. Creative also prepares strategic plans for market entry for foreign brands and their target category.

Furthermore, the Company conducts pre-sales and marketing activities for the success of the brand as well as to enable the channel partners to leverage their expertise and bottom line. Creative works closely with partners across channels including Large Format Retail (LFR), e-commerce and specialized retailers. Creative is one of the few large companies who conduct specialized training modules, events and promotional activities at the ground level with channel partners. They also conduct workshops and demos for resellers. This is possible due to the dedication and experience of the corporate and sales teams which constantly track latest market developments to build a closer market connect.

The Company’s wide reach and superior logistics capabilities helps it provide end-to-end services including warranty and post-warranty, high-level repair services, and response centres, among others. Such expertise and superior quality of service has led to increased confidence of brands, many of which have chosen Creative as exclusive partners and have been with the Company since over five years. The Company focuses on higher operational efficiencies and adding higher-margin and value-added products to its existing product portfolio.