This Diwali, Acer India celebrates the special bond of father-daughter in its new campaign: Bring home an Acer, Bring home Prosperity
Mumbai,
13th October 2022: Ahead of Diwali, Acer India has launched its new film conceptualised by
Contract Advertising. The short video follows the emotions of a father as he is
about to meet his daughter for Diwali, after she married someone of her choice
without his permission. But over the course of meeting her new family, the
father discovers that the daughter's world is indeed one of happiness and
prosperity.
Acer India
wishes to celebrate such a world and the joy of being a part of it in more ways
than one.
The film
starts with the father being grumpy about going to meet his daughter and her
new family, since she had married without consulting him. He worries about if
his son-in-law will care for her or even take necessary steps for her asthma.
But as the parents enter the new home and their world, they see the little ways
in which the young couple care for and complement each other. Acer is a trusted
part of their new lives opening the doors to better health and wealth,
representing true prosperity. The reunion does soften the father's stance
towards his son-in-law and we see him even playing a part in invoking more
prosperity in their lives.
According to Sooraj
Balakrishnan, Head of Marketing for Acer India, "Diwali is a
season of many emotions across generations - We tapped into the joy of
reuniting a multi-cultural Indian family for the biggest festival of the year.
As a brand that many Indians trust when it comes to prosperity, Acer is
delighted to present this heartwarming story where a father-daughter reconnect
during Diwali. And the part that we play in this story and in real life, is to
empower a prosperous life for all in aspects of health of wealth.”
Campaign Credits:
•
Brand Name: Acer
•
Campaign Name: Bring home an Acer, Bring home Prosperity
•
Campaign elements: TVC
•
Creative agency: Contract Advertising
•
Production House: Farbe Productions
Campaign Video Link (Youtube): https://www.youtube.com/watch?v=soDujBm3sUc
About Acer
Founded in 1976, today Acer
is one of the world’s top ICT companies and has a presence in over 160
countries. As Acer looks into the future, it is focused on enabling a world
where hardware, software, and services will fuse to open up new possibilities
for consumers and businesses alike. From service-oriented technologies to the
Internet of Things to gaming and virtual reality, Acer’s 7,000+ employees are
dedicated to the research, design, marketing, sale, and support of products and
solutions that break barriers between people and technology. Please visit www.acer.com for more information.