WESTERN DIGITAL ENCOURAGES USERS TO “BACKUP EFFORTLESSLY” ON WORLD BACKUP DAY
National, March 10, 2023: To celebrate World Backup Day, which falls
on March 31st, Western Digital has launched an exciting digital
campaign “Backup Effortlessly” to encourage consumers to back up their digital
content.
The inertia of backing up digital content
runs deep in consumers as they consider it a cumbersome job. Therefore, the 360-degree,
integrated, campaign aims to reiterate the need and significance of backing up
and preserving content. The campaign also highlights how backup can be done
effortlessly using storage solutions such as external SSDs, external HDDs, and
mobile Pen Drives from WD and SanDisk brands.
The month-long campaign started on March 1st
with an awareness phase, across the company’s social media channels, and
digital media focused on news, entertainment, sports, lifestyle, etc. The
company will also run exclusive brand days with top retailers and e-tailers
across the country introducing special consumer offers. The campaign videos
will also be played at Delhi, Mumbai, and Bengaluru airports covering 123
screens. Over 1500 retail stores across
25 top cities will be covered through point-of-sale-materials (POSMs) to create
awareness about backup.
Commemorating the campaign, Mr. Jaganathan
Chelliah, Senior Director, Marketing, India, Middle East, and TIA, at Western
Digital said, “PCs and smartphones have become a part and parcel of our
daily lives and unfortunately so has the data loss. So, this World Backup Day
we have introduced an educative campaign to remind everyone about the
importance of backing up data and offering solutions to do it effortlessly.”
As part of the campaign, Western Digital has created
four videos and multiple rich media formats that highlight the importance of
data in various real-life scenarios and how it can be backed up effortlessly. The
“Backup Effortlessly” campaign is live and will run until April 4th,
2023.
About Western Digital
Western
Digital is on a mission to unlock the potential of data by harnessing the
possibility to use it. With Flash and HDD franchises, underpinned by
advancements in memory technologies, we create breakthrough innovations and
powerful data storage solutions that enable the world to actualize its
aspirations. Core to our values, we recognize the urgency to combat climate
change and have committed to ambitious carbon reduction goals approved by the
Science Based Targets initiative. Learn more about Western Digital and the
Western Digital®, SanDisk® and WD® brands at www.westerndigital.com.
1. Western Digital and CMR| Content Creation, and Portable Solid State Drive Study Usage Among Indians: A Consumer Survey Report |Nov 2022| Study done by CMR for Western Digital.
2. As per Western Digital’s internal estimates
3. Based on stated speeds. 1 MB/s = 1 million bytes per second. Based on internal testing; performance may vary depending upon host device, usage conditions, drive capacity, and other factors.
4. On a carpeted concrete floor.
5. 1GB
= one billion bytes and 1TB = one trillion bytes. Actual user capacity may be
less depending on the operating environment. For RAID products, storage
capacity is based on RAID 0 mode.
Western Digital, the Western Digital design, the Western Digital logo,
SanDisk, the SanDisk design, the SanDisk logo, SanDisk Professional, the
SanDisk Professional logo, G-DRIVE, G-RAID, PRO-G40, PRO-BLADE and Ultrastar
are registered trademarks or trademarks of Western Digital Corporation or its
affiliates in the US and/or other countries. USB-C is a trademark of USB
Implementers Forum, Inc. Thunderbolt is a trademark of Intel Corporation or its
subsidiaries. The microSD mark and logo are trademarks of SD-3C LLC in the
United States and/or other countries. The NVMe mark is a registered trademark
of NVM Express, Inc. All other marks are the property of their respective
owners. Product specifications subject to change without notice. Pictures shown
may vary from actual products.
© 2022
Western Digital Corporation or its affiliates. All rights reserved.
Western Digital Technologies, Inc. is the
seller of record and licensee in the Americas of SanDisk® products