WinZO achieves 40% growth in retention rate with CleverTap
CleverTap has played a
pivotal role in WinZO's journey by providing real-time insights that helped in
improving user engagement, contributing to the platform's significant success
in India's competitive mobile gaming landscape.
MOUNTAIN VIEW, Calif. and MUMBAI, India, Dec
20, 2023 - (ACN Newswire) - CleverTap, the all-in-one engagement platform
today announced that mobile gaming platform, WinZO, has achieved 40% growth in retention rate following
the CleverTap rollout.
Founded in 2018, WinZO is today at the
forefront of India’s mobile gaming revolution; the company has over 175 million
users, making it the country’s largest mobile social gaming platform. WinZO
hosts 100+ games across multiple formats in more than a dozen regional
languages.
WinZO is dedicated to providing product value
and fostering user retention. The challenge was to quickly analyze data to
enhance user retention. CleverTap's integrated partnership with WinZO's
technology stack, helped nurture more robust customer relationships, bolster
user engagement, and increase retention rates. Today, WinZO has 5 billion micro
in-app transactions every month, and delivers highly personalized experiences
to gamers.
"In the current highly competitive
environment, where users have an abundance of options with numerous apps and
brands competing for their attention, our goal is to craft experiences that are
highly responsive and based on real-time interactions,” said Angad Sehdev,
Strategy and Growth, WinZO. He further added, “CleverTap doesn't just provide
data; it equips us with the insights, segmentation, and tools needed to execute
swiftly. In this kind of an ecosystem, if you’re not acting on the data in real
time, you lose your user base. You need to understand what the user wants
before the user has even expressed the need.”
CleverTap offers comprehensive tracking and
analytics, enabling WinZO to gain insights into customer interactions with its
products. This real-time feedback on new app updates aids in refining rollout
strategies.
Sidharth Pisharoti, Chief Revenue Officer,
CleverTap said, “Customer retention has always been at the heart of everything
we do at CleverTap, and we're thrilled to have helped WinZO increase their
retention rates by 40%. It's been an immense pleasure working with WinZO over
the last 5 years. Today, they are one of India's largest mobile gaming
platforms. This is a result of their deep understanding of customer behavior
and the team's ability to deliver on those expectations. As WinZO embarks on an
ambitious journey to expand its user base to 700 million and introduce new
gaming formats, CleverTap remains a steadfast partner in this tech-driven
gaming revolution."
About CleverTap
CleverTap is the all-in-one engagement
platform that helps brands unlock limitless customer lifetime value by helping
them create personalized experiences to retain their most valuable customers.
The platform empowers businesses to orchestrate experiences for individuals
across their lifecycles and design personalized journeys that span a lifetime.
It offers analytics that encompasses every aspect of the lifecycle, enabling
businesses to measure and optimize each experience in real time. Its unique AI
capability is insightful, empathetic, and prescriptive, facilitating smarter
and faster decisions. The all-in-one platform unifies experiences from every
touchpoint, paving the way for a new era of customer engagement.
The platform is powered by TesseractDB™ – the
world’s first purpose-built database for customer engagement, offering both
speed and economies of scale.
CleverTap is trusted by 2000 customers,
including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare,
TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and
Tesco.
Backed by leading investors such as Peak XV
Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered
in Mountain View, California, with presence in San Francisco, New York, São
Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore,
and Jakarta.
For more information, visit clevertap.com or
follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap
About WinZO
WinZO is the largest social gaming and
interactive entertainment platform in India with over 175million users from
T2-T5 Bharat. Launched in early 2018, the company partners with third-party
developers to host games on its Android app, offering users personalized
multiplayer gameplay experiences. The platform is available in 12 native
languages. WinZO's platform facilitates over 5 billion micro-transactions per
month across a portfolio of 100+ games, contributing to 1 in 250 UPI
transactions of India happening on WinZO’s platform. The company is dedicated
to building an enthusiastic community of gamers and gaming influencers in
India. WinZO envisions a future where its platform can deliver culturally
relevant and enjoyable experiences to the global audiences, monetized through a
unique micro-transaction model.
WinZO, a series-C funded venture, has raised
$100 million from Marquee gaming and entertainment investors such as Griffin
Gaming partners, Courtside ventures, Maker’s fund, all of whom made their first
investment in the Indian start-up ecosystem through WinZO.
Forward-Looking Statements
Some of the statements in this press release
may represent CleverTap's belief in connection with future events and may be
forward-looking statements, or statements of future expectations based on
currently available information. CleverTap cautions that such statements are
naturally subject to risks and uncertainties that could result in the actual
outcome being absolutely different from the results anticipated by the
statements mentioned in the press release.
Factors such as the development of general
economic conditions affecting our business, future market conditions, our
ability to maintain cost advantages, uncertainty with respect to earnings,
corporate actions, client concentration, reduced demand, liability or damages
in our service contracts, unusual catastrophic loss events, war, political
instability, changes in government policies or laws, legal restrictions
impacting our business, impact of pandemic, epidemic, any natural calamity and
other factors that are naturally beyond our control, changes in the capital
markets and other circumstances may cause the actual events or results to be
materially different, from those anticipated by such statements. CleverTap does
not make any representation or warranty, express or implied, as to the
accuracy, completeness or updated or revised status of such statements.
Therefore, in no case whatsoever will CleverTap and its affiliate companies be
liable to anyone for any decision made or action taken in conjunction.