WinZO partners with Amaha for employees’ mental well-being, building empathetic products
With this,
WinZO will provide confidential therapy, psychiatric support and medication.
Amaha will also conduct a series of workshops to help drive heightened empathy
while building innovative products
Hyderabad/ New Delhi, 16th March
2023: WinZO, India’s largest vernacular social gaming platform,
announced today its partnership with Amaha, the country’s leading tech-led
omnichannel mental health platform. The collaboration aims to provide WinZO’s
employees with access to top mental health consultants and online counselling
and therapy services, as well as to organise workshops to improve their
understanding of user behaviour and build better products for its 100MM+ users.
Through the partnership, WinZO
employees will have 24x7 access to 100% private and confidential online and
offline consultations, including psychiatric support, diagnosis and medication,
and self-help tools. These services are not traditionally covered by health
insurance but have become increasingly important in the post-Covid era, as mental
health has emerged as a key focus area to quality of life, workplace
productivity and culture.
Amaha will
also conduct a series of workshops to help drive heightened empathy and
understanding of the psychology of the user while building innovative products
that address the deeper needs and emotions of the users.
WinZO’s
app, which has over 100 games, is highly personalised and adaptive to the
user's needs. It uses data and machine learning to create tailored experiences
that respond to the user's preferences, behavior, and context. With the aid of
Amaha’s expertise, the company will also focus on integrating billions of data
points available with WinZO with the psychological models to create
personalised gaming experiences for its user which will take into consideration
the motivations and aspirations of the user from the platform.
“The world
post covid era has been very challenging to most. The world outside had
survival threats to self and loved ones. The norms of society changed every few
weeks and many of us were isolated, a way of life we are not used to. This only
followed with many businesses going through an unstable cycle and lay-offs
everywhere. If you are innovating, you need to perceive the environment you
operate in as psychologically safe. A startup in itself is challenging because
you are swimming against current. Lastly, we want our teams to understand this
for themselves and for the consumer - an insight into feelings can be hugely
enabling,” says Saumya Singh Rathore, co-founder, WinZO and Masters in
Psychology.
Applauding
WinZO’s focus on employee mental health, Dr Amit Malik, Founder &
CEO of Amaha, said, “We are glad that WinZO has shown its trust in us and
has partnered with Amaha for this fast-emerging and much-needed initiative that
will ensure that WinZO employees get the support they need to truly feel
better, get better, and stay better. Our integrated mental health ecosystem
offers treatment, care and support for a range of mental health concerns. We’re
working closely with the WinZO team to understand and support the needs of
their employees in a deeper and a more scientific way.”
According to Deloitte’s 2022
survey titled, “Mental health and well-being in the workplace,” 80 percent of
the Indian workforce has reported mental health issues in the previous year.
WinZo has taken proactive steps to track the health of its employees. The
company aims to promote mental health awareness among its employees by checking
in regularly with the employees, keeping communication lines open, offering
coping training and extending comprehensive health insurance that covers
psychiatric and psychological treatments.
WinZO is a Great Place to Work
certified company.