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AI-Powered Interior Discovery Platform Roomstory.ai Raises INR3 Crores in Pre-Seed Funding Led by Rukam Sitara

  • Aakash Anand, Founder of Bella Vita Organic, along with Wolfpack Labs participated in the pre-seed funding round led by Rukam Sitara
  • Funds to boost platforms AI capabilities, launching website and mobile applications, and delivering a seamless digital experience

New Delhi, India – 09.06.2025: Roomstory.ai, India’s first AI-powered shopping assistant for all things interiors, has raised ?3 Crores in a pre-seed round led by Rukam Sitara Fund. The company will use the raised capital to enhance its AI capabilities, launch of its website and mobile applications for a seamless digital user experience, and grow its user base while building a community of interior design enthusiasts.

“Most interior platforms force you to choose between inspiration and shopping, we eliminate that divide. Roomstory doesn’t just show you a beautiful room; it hands you the exact tools to recreate it, wherever you prefer to shop,” said Ekatva Jain, Co-founder & CEO of Roomstory.ai.

Rukam Sitara Fund’s participation reflects its belief in the potential of design-tech platforms to scale meaningfully. Known for backing visionary consumer-first brands, the fund brings strategic support along with capital to help Roomstory build its next phase of growth.

On investment Archana Jahagirdar, Founder and Managing Partner, Rukam Sitara Fund asserted “Roomstory is the kind of bold, intuitive idea we love to support, rooted in deep design expertise and powered by cutting-edge AI. Their platform unlocks massive potential in a category that has long lacked innovation. We believe Roomstory is poised to reshape how modern consumers design and shop for their homes.”

 “Roomstory is tapping into a massive shift in how modern consumers discover and buy for their homes. Their AI-native approach bridges the long-standing gap between dreaming and doing." added Aakash Anand, Founder, Bella Vita Organic.

Founded by architect-entrepreneurs and longtime friends Ekatva Jain (CEO), Sahil Lunia (Chief Design Officer), and Punit Jain (COO), Roomstory combines over a decade of design experience and 100+ completed interior projects with a tech-first approach to transform how people create and furnish their spaces. Roomstory.ai is an AI-powered platform that allows users to explore beautifully styled rooms and instantly shop every item through direct links to retail partners, offering a seamless & a Pinterest-like experience. The platform focuses on inspiration-first commerce, bridging the gap between browsing and buying in the interior design space.

Globally, the home and interior shopping category, valued at over $800 billion, is shifting toward visual-first, AI-powered discovery. In India, this trend aligns with a rapidly growing market. Research shows that the interior design sector is expected to be valued at $38.2 billion by 2027, growing at a CAGR of 30% between 2021 and 2027. When combined with the Indian furniture market, the total opportunity reaches around $76 billion. This rapid growth both in India and globally signals a clear need for bold, tech-first solutions like Roomstory.ai and reinforces the critical role of visionary entrepreneurs and a strong ecosystem in redefining the future of interior commerce.

About Rukam Sitara 

Rukam Sitara is a venture capital (VC) fund located in New Delhi, committed to fostering the growth and development of early-stage technology startups. It focuses on investment activities of enterprises founded by innovative and ambitious Indian entrepreneurs. Rukam Sitara’s mission is to identify, invest in, and accelerate the progress of the most promising tech ventures in India. Its purpose extends beyond financial investment; Committed to supporting and nurturing the spirit of entrepreneurship and innovation in India.