Atlassian's new Loom features aim to transform business communication
Bengaluru, June 19, 2025: Atlassian, one
of the world's leading publishers of agile collaboration tools, bolsters its Loom asynchronous video platform offering with a swathe of
new features aimed at helping organisations communicate at scale.
Whether
its live sessions eating up collective team, navigating multiple time zones or
bringing training content to life, the way organisational knowledge is often
shared at work is broken. Unsurprisingly, Indian workers currently waste more
than 17 hours per week tracking down the information they need to do their
work – that’s more than two full working days every week.
With
Loom, teams can easily record and share AI-powered video messages with
teammates and customers to supercharge productivity. New searchable via the
Teamwork Graph enables new hires to easily find these resources within weeks or
months after their first day, ensuring important information is always
accessible.
Additionally,
new Loom features available today better support teams in their quest to scale
knowledge by enabling them to create clear, consistent, and compelling video
content in minutes without burning out calendars or audience attention spans.
New
Loom features include:
- Overlays: Want to demo a tool? Engage your audience with
eye-catching shapes, arrows, and text.
- Backgrounds: Want to dress your video up without extra
effort? Make your video pop with beautiful backgrounds (in beta).
- Stylised
captions: No sound, no
problem! Make your message more engaging and easier to follow from the
first word to the last.
- Screenshots:
Quickly snap a
screenshot of your screen, then customise it with annotations and
backgrounds, or edit it with crop and blur.
- Improved
filler word removal: Loom’s
automatic speech clean-up tool has had a glow-up to help eliminate filler
words, awkward pauses, and repetitive phrasing, helping individuals get
straight to the point.
"If you're creating videos for your team, your
company, or your customers, you don’t have time for endless takes or
complicated tools. You need to move fast, stay polished, and deliver
information that sticks. With Loom editing, you can create clear, consistent,
and compelling video content in minutes, not hours. So whether you’re
announcing a change, launching a product, or enabling your team, Loom helps you
communicate at scale — without burning out your calendar or your
audience", said
Sanchan Saxena, head of product, Teamwork Foundations, at Atlassian.
Rob Litterst, Senior Manager, Hubspot, comments: “Loom has been a
game changer for tech onboarding with our team at Hubspot. It makes it so easy
to show new hires exactly how they should use our most important systems. I
hate to throw even more tech on someone's plate, but Loom is totally worth it.”
The
new Loom features will be available immediately For more information, visit the
Atlassian blog: https://www.atlassian.com/blog/loom/scaling-knowledge-with-loom
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About Atlassian
Atlassian
unleashes the potential of every team. Our software development, service
management and work management software helps teams organize, discuss, and
complete shared work. The majority of the Fortune 500 and over 300,000
companies of all sizes worldwide - including NASA, BMW, Kiva, Deutsche Bank and
Dropbox - rely on our solutions to help their teams work better together and
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