Cellecor Strengthens South India Presence with LOTS and Sonovision; Targets INR 100 Crore Annual Business

Mumbai, September 2025: Cellecor Gadgets Limited, one of India’s fastest-growing consumer electronics brands, today announced its partnership with LOTS Wholesale Solutions and Sonovision Electronics Private Limited, two of the most trusted retail chains in South India. Through these strategic alliances, Cellecor is targeting ?100 crore in annual business from the region.

LOTS Wholesale Solutions operates a strong network of 137 stores across India, bringing unmatched reach and modern wholesale infrastructure. With its robust logistics backbone and membership-based model serving over 100,000 registered members, LOTS will play a crucial role in scaling Cellecor’s presence in South India. The partnership is expected to contribute RS 50 crore annually, driven by greater availability of Cellecor’s Smart TVs, sound systems, wearables, and home appliances across LOTS’ extensive retail footprint.

Sonovision Electronics Private Limited, established in 1969, is the largest consumer electronics retail chain in Andhra Pradesh and Telangana. With more than 75 outlets across 26 cities, Sonovision has built a reputation for offering a wide portfolio of electronics from Smart TVs to air conditioners, refrigerators to home appliances backed by attractive finance schemes and reliable after-sales service. By leveraging Sonovision’s deep-rooted retail presence and customer trust, Cellecor expects to add another Rs 50 crore in annual business from this partnership alone.

Commenting on the expansion, Mr. Ravi Agarwal, Co-Founder and Managing Director of Cellecor Gadgets Limited said, “South India is one of the most vibrant and fast-growing markets for consumer electronics. Partnering with LOTS and Sonovision Electronics Private Limited allows Cellecor to strengthen its retail and wholesale presence, ensure accessibility across key cities and towns, and achieve our target of ?100 crore in annual business from the region.”

This expansion further reinforces Cellecor’s strong offline network, which already spans 65,000+ retail touchpoints, 1,800+ distributors, 2,000+ service centres, and 8 exclusive brand stores across India, as the brand continues its mission of making advanced technology accessible and affordable to every household.

About Cellecor Gadgets Limited

Cellecor Gadgets Limited's journey in the electronics device business, and selling products in its own brand, including Smart TVs, Smart Gadgets, Wearables, Mobile Phones, Home and Kitchen Appliances, and more outsourced from various electronic assemblers and manufacturers, started in 2012 as M/s Unity Communications-its founder Mr. Ravi Agarwal’s proprietorship firm. The company is promoted and managed with an enduring sustainable business strategy, wherein the company aims to synergetic amalgamate business potential embedded in the ever-growing demand for electronic products with a modern business approach of sourcing, producing, and marketing with an objective to provide quality products at affordable prices. Today, Cellecor Gadgets Ltd is a leading name in the consumer electronics industry, known for its innovative and cutting-edge technology. With a commitment to making happiness affordable, Cellecor offers a diverse range of products, including mobile phones, smart TVs, speakers, neckbands, TWS, soundbars, smartwatches, Washing Machines, and many more.

The securities of the Company are listed on the NSE EMERGE (SME Platform of National Stock Exchange of India Limited) with Scrip Code: CELLECOR

For more information, visit: https://cellecor.com