HONOR integrates AI-powered customer support engine to enhance after-sales service in India
India, September 2025 | PSAV Global, HONOR’s
official brand partner in India, has introduced a new AI-powered support
engine, Uttik.com, into its after-sales service network. The initiative aims to
handle customer queries with greater speed, accuracy, and language inclusivity,
improving the overall service experience for smartphone users across the
country.
“Customer
satisfaction and after-sales excellence remain our utmost priorities,” said
CP Khandelwal, CEO, PSAV Global, HONOR’s official brand partner in India.
“Speed means nothing without accuracy. By adopting Uttik.com, we are ensuring
that our customers not only receive faster responses but the right answers, in
the language they speak. It is not just about automation but about empathy at
scale. We know there is more work ahead, and we are committed to fixing what
matters most to our users.”
This
move comes at a time when conversational AI tools are becoming the go-to for
users looking for fast and trustworthy responses. The global AI chatbot market
is valued at roughly USD 15.6 billion in 2024 and is projected to nearly triple
to USD 46.6 billion by 2029, indicating how consumer behaviour is shifting to instant
AI-led solutions for daily tasks.
What
is changing in HONOR’s after-sales service
The
AI-powered Uttik.com engine is being rolled out across explorehonor.com and
other digital touchpoints. It is designed to instantly respond to large volumes
of repetitive queries like warranty checks, software updates, repair policies,
and troubleshooting, eliminating the need for ticket-based waiting periods that
often stretches several days.
Key
features include:
- Instant, verified
answers: Device specs,
service policies, and troubleshooting guidance available within seconds.
- Answer Engine
Optimization (AEO): The system
learns from manuals, FAQs, and user feedback to generate relevant answers
before a ticket is raised.
- Regional language
support: Initial rollout
includes Hindi, Tamil, and Bengali (beta) to make after-sales more
inclusive for Tier 2 and Tier 3 markets.
- Reputation-based
content mapping: Feedback from
social platforms, forums, and e-commerce sites feeds into the system to
help address common pain points proactively.
- Support
intelligence dashboard: Real-time
query insights allow teams to identify top issues and adjust policies or
communication accordingly.
Aligning
with a changing user base
Between April 2023 to
March 2025, worldwide use of AI tools skyrocketed at triple-quadruple digit rates.
Today's smartphone users expect immediate, accurate answers and preferred
language, placing added pressure on brands to meet those expectations.
By integrating Uttik.com, PSAV Global aligns HONOR’s after-sales strategy to evolving digital behavioral factors that enable a one stop approach to service and support, leveraging the speed, contextual application and access of AI capabilities.
About
HONOR India
HONOR is a leading
global provider of smart devices, committed to building a new intelligent world
through innovative, high-quality technology. With a strong focus on R&D and
user-centric design, HONOR delivers a wide portfolio of smartphones, tablets,
laptops, and wearables that combine premium features with accessible pricing.
In India, HONOR is redefining the mid-premium smartphone experience through
innovative design, AI-driven performance, and unmatched durability, empowering
users to go beyond in their everyday lives.
To know more, visit: https://www.honor.com/in/