JBL Partners with VDO.AI and Havas Media India to Redefine Festive Storytelling on CTV
September 2025, New Delhi: A leading premium audio brand, JBL, has teamed up with VDO.AI,
a global leader in advertising technology,
and Havas Media India, the media agency of Havas Media Network India, to
launch a groundbreaking interactive CTV campaign for its latest wireless
earbuds, JBL Live Beam 3. Capitalising
on the Diwali shopping surge, VDO.AI's advanced advertising technology
transforms the JBL campaign into a seamless discovery-to-purchase journey,
unlocking new opportunities for brands to engage audiences on CTV during
India’s biggest festive season.
Moving beyond
conventional advertising, the campaign, powered by VDO.AI’s innovative ad suite, introduces an interactive QR Code
wrapper that enables viewers to transition effortlessly from brand discovery to
product purchase. With just a scan, viewers can explore and buy the JBL Live
Beam 3 earbuds directly from their TV screens, turning India’s largest screen
into both a showcase and a shopping destination. Powered by VDO.AI’s
proprietary CTV technology, the campaign will run across leading media
platforms, reaching households in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai,
Kolkata, Pune, Ahmedabad, Cochin, and several other fast-growing cities.
“At JBL,
innovation has always been at the core of our brand. With the JBL Live Beam 3
earbuds, we’re turning sound into a truly immersive experience,” said Akhil Sethi, Head of Digital Marketing, Harman India Consumer Audio. “At
JBL, we’ve reimagined how festive product campaigns can come to life.
Partnering with Havas Media India and VDO.AI, we’re leveraging immersive CTV
formats that turn awareness into interaction and curiosity into action. As CTV
emerges as the new living-room prime time, this campaign provides the perfect
stage to showcase our latest innovation and strengthen our festive season
connect with consumers.”
Amitt Sharma, CEO and Co-founder of VDO.AI, commented, “At VDO.AI, we’ve
been helping brands cut through the clutter on CTV by turning passive viewing
into active engagement. With JBL, we see a powerful opportunity to carve a
distinct niche for a brand that already stands for premium experiences. Our
advertising technology transforms traditional video into interactive journeys,
ensuring viewers don’t just watch JBL’s latest product but truly connect with
it. Campaigns like this represent the future of advertising, where discovery
becomes immersive and brand experiences are curated, not consumed.”
“We are excited
to partner with JBL and VDO.AI to create a campaign that elevates consumer
engagement during the festive season,” added Rohan Chincholi, Chief Digital Officer, Havas Media India. “CTV is fast
emerging as a prime platform for reaching high-intent, tech-savvy households,
and this campaign demonstrates how creativity, advertising technology, and
premium storytelling can work together to deliver impact.”
The campaign is now live across premium CTV environments, delivering a powerful festive push in the run-up to Diwali. With this initiative, VDO.AI, JBL, and Havas Media India are setting new benchmarks for how brands connect with audiences in a connected, digital-first world.
About VDO.AI
VDO.AI is a
global advertising technology company empowering brands and publishers to
leverage the potential of video content across Web, Mobile, and Connected TV
(CTV). Utilizing AI-driven targeting, data-led insights, and proprietary ad
formats, VDO.AI offers a comprehensive programmatic ecosystem designed to
deliver ads that perform at scale. Trusted by 2,000+ publishers and 10,000+
brands, the platform serves over 20 billion video impressions monthly.
Acknowledged for its innovation in the AdTech space, VDO.AI has won coveted
industry awards such as CII AI Awards 2025, Financial Express MarTech Awards
2025, e4m Play Streaming Media Awards 2025, Connected TV Asia Awards 2025,
Excellence in Technology & Innovation (Adgully Leaders 2.0), Most Innovative
Company of the Year (Assocham), and Best CTV/OTT Ad Campaign (E4M) for its
collaboration with Scaler.