Tata Elxsi and Evergent Launch Unified Digital Storefront for Media and Telecom Operators
Together, they
introduce Subscription Hub, a ready-to-deploy, pre-integrated digital storefront
and marketplace that delivers intelligent bundling, seamless multi-service
monetization, and a 20–30% ARPU boost.
Mumbai,
India – September 2025 – Tata Elxsi, a global leader in
design and technology services, and Evergent, the customer management and
monetization leader for streaming and digital subscription businesses, today
announced the launch of Subscription Hub, a unified platform that redefines how
media and telecom operators offer, manage and monetize subscription offerings
to their customers.
To
address the challenges of fragmented subscription ecosystems and enable the
full potential of unified digital
experiences, Tata Elxsi and Evergent have
partnered to deliver a comprehensive, ready-to-deploy solution:
the Subscription Hub.
The
Subscription Hub is a transformative platform that enables telecom and media
operators, along with service aggregators, to evolve into holistic digital
lifestyle providers. The Telecom and Media service providers can unlock new revenue streams,
enhance customer loyalty, and differentiate their brand in a competitive market
by aggregating diverse subscription services ranging from entertainment,
gaming, productivity to education and financial tools—into a unified &
user-friendly experience.
The Subscription Hub's cloud-native, API-first
architecture ensures compatibility with emerging technologies and changing
market requirements. The platform supports flexible deployment options
including SaaS, hybrid cloud, and on-premises configurations to meet diverse
operator requirements and data sovereignty needs. Advanced analytics and
business intelligence capabilities provide operators with real-time insights
into subscription metrics, customer lifetime value analysis, churn prediction
modeling, and revenue optimization recommendations, enabling data-driven
decision making and continuous service improvement.
Evergent brings proven strengths in end-to-end subscription lifecycle management, with integrations across major content providers and payment gateways. Its platform is globally scalable, PCI-compliant, and ISO 27001-certified, serving millions of subscribers with reliability and flexibility.
Tata
Elxsi complements this with over three decades of deep expertise in media and telecom, combining
proven strengths in product engineering, system integration, storefront
experience, and AI-driven analytics to deliver seamless integration, rapid
deployment, and measurable Opex reduction. By embedding digital technologies,
app and service management, and shared operations into the Subscription Hub,
Tata Elxsi enables operators to elevate customer experience while driving new
efficiencies. Distinctively, it adapts global innovations to local market
contexts, blending technology with cultural nuance to drive adoption and
sustained engagement. As a trusted global systems integration partner, Tata
Elxsi unites engineering excellence with strategic foresight, positioning
operators to evolve into true digital lifestyle providers.
Vijay Sajja,
Founder and CEO of Evergent, said, “The digital entertainment
landscape demands a fundamental shift in how operators approach customer
relationships and service delivery. Our partnership with Tata Elxsi creates an
unprecedented opportunity for PayTV and telecom operators to not just survive
the digital transformation, but to lead it. The Subscription Hub empowers
operators to become digital lifestyle leaders, driving immediate growth and
long-term value.”
Ajay
Kumar Meher, Global Practice Head - Media and New Media at Tata Elxsi,
said, “Traditional operators are at a critical inflection point where they must
evolve or risk becoming obsolete. Our collaboration with Evergent leverages
three decades of telecom and media industry expertise to deliver a solution
that not only addresses today's challenges but positions operators for future
growth. Subscription Hub's storefront capability transforms how customers
discover, purchase, and manage services, creating deeper engagement and
significantly higher lifetime value.”
Meet Us at IBC 2025
The launch
will be highlighted during a joint webinar on September 4th, 2025 (4PM CET) and
will be showcased during activities at the IBC Show (September
12–15, RAI Amsterdam). Join executives from both companies
from 3-5 pm CET on September 13
at the Evergent booth #5. A86 for demonstrations of how the platform
enables operators to launch bundled services faster, monetize more effectively,
and deliver unified digital experiences that build customer loyalty.
About Tata Elxsi
Tata
Elxsi is one of the world’s leading providers of design and technology services
across industries including automotive, broadcast, communications, healthcare,
and transportation. Its Media and Communications business empowers Pay TV
operators, MSOs, content creators, and platform providers to deliver
next-generation digital media experiences.
Tata
Elxsi partners with global Media & Entertainment companies offering
specialised services spanning OTT applications and user engagement, content
supply and delivery, and AI-powered infrastructure. We help customers modernize
platforms, optimize content workflows, and maximize monetization with
cloud-native, AI, and automation solutions. Tata Elxsi’s suite of platforms
include QoEtient for test automation & video quality improvement TEPlay for
OTT/IPTV services, AIVA for intelligent video analytics, iCX for CPE
management, and Neuron for intelligent network operations.
Backed
by over 36 years of video and OTT engineering expertise and a global delivery
presence, Tata Elxsi enables media companies to innovate faster, operate
smarter, and deliver superior viewer experiences.
For more information, visit: www.tataelxsi.com
About Evergent
Evergent provides customer relationship management
tools for global digital media, entertainment and telecommunications providers.
With customers in more than 180 countries ranging from small businesses to
Fortune 500 companies, Evergent creates flexible, user-friendly solutions that
streamline CRM processes and maximize monetization efforts. Evergent is a
leader in customer management and monetization for streaming and digital
subscription companies. For more information, visit www.evergent.com