CUSP Services and Interlock Marketing Forge Partnership to Drive Revenue Growth for Tech Services and Software companies

Startups, Scaleups and Mid-market businesses to benefit from higher conversion rates and better ROI on marketing spend

November 28,2024:  Bangalore: CUSP Services, has announced a strategic partnership with Interlock Marketing, to deliver high-impact, cost-effective integrated sales and marketing solutions for emerging IT Services and software businesses. This collaboration between CUSP Services, a revenue growth and business strategy leader, and Interlock Marketing Consultancy, a premier IT Marketing firm, aims to provide robust, integrated solutions to Startups, Scaleups, and mid-sized companies.  The alliance addresses the unique challenges faced by organizations in the tech sector by offering integrated sales and marketing strategies, data-driven, scalable solutions, improved ROI on marketing spending, and enhanced market presence and brand recognition.

Startups, small, and medium-sized businesses often face budgetary and staffing limitations, making it challenging to stand out in a crowded, competitive marketplace and drive growth in revenues. This is where the partnership between CUSP and Interlock becomes pivotal. It empowers customers to scale their sales and marketing initiatives in tandem with business growth, ensuring that strategies evolve as the company expands while consistently delivering strong performance and results.

CUSP Services, led by MB Sam with 30 years of experience at multinational organisations leverages deep industry expertise to drive revenue growth for technology companies, helping them navigate the complexities of the evolving tech landscape.

“This partnership with Interlock Marketing Consultancy marks an important milestone for CUSP as we continue to expand our footprint in the fast-evolving technology marketing sector,” said MB Sam, Founder and CEO of CUSP Services. “Having spent three decades at leading technology firms, I understand the challenges and opportunities faced by tech companies today. By joining hands with Interlock, we are better positioned to offer end-to-end solutions that drive both revenue and brand strength for our customers across the IT domain.” 

The collaboration provides emerging businesses with data-driven, tailored strategies that adapt to market changes, fostering steady growth in a competitive landscape.

Interlock Marketing Consultancy is known for its cutting-edge marketing strategies that resonate with tech-driven businesses. “We are excited to partner with CUSP Services and leverage their unique understanding of business growth in the tech space,” said Jayesh George, Founder and CEO of Interlock Marketing Consultancy. “This collaboration allows us to offer comprehensive, technology-specific marketing strategies that not only align with our customers’ business goals but also accelerate growth for them in an increasingly competitive global market.” Jayesh further added, “By combining our strength in PR with CUSP’s strategic business insights, we are confident in our ability to help technology companies navigate the complexities of growth and market positioning.” Jayesh has 25 years of experience in Tech Marketing at leading technology firms. He is an innovative, results-driven specialist with a proven track record in successful marketing strategy development and execution.

As outsourcing in technology marketing rapidly expands, businesses seek partners offering bespoke solutions to enhance operational efficiency, brand visibility, and revenue growth. The collaboration between CUSP and Interlock combines strategic advisory services with innovative marketing solutions, enabling clients to scale effectively in this dynamic landscape. This partnership focuses on key services like identifying the right target segments, market positioning, brand development, and profit acceleration frameworks, customized to meet the unique needs of IT companies outsourcing their business and marketing functions.

About CUSP Services:

Founded in 2017 by MB Sam, CUSP Services specializes in empowering Founders and Scaleup Owners (SMB Companies) to drive sustainable and profitable revenue growth through customized business consulting services. The organization’s seasoned team of industry experts brings over 200+ years of collective experience across a wide range of verticals, offering a deep reservoir of knowledge and best practices. By providing leadership, fostering innovation, and delivering strategic insights, CUSP Services accelerates business growth at various stages, ensuring customers can navigate challenges and capitalize on opportunities within their respective industries.  To learn more about the organization, visit, https://www.cusp.services/.

About Interlock Marketing Consultancy

Interlock Marketing Consultancy is a comprehensive marketing and PR consulting firm dedicated to helping customers achieve their ambitious marketing and communication objectives. Leveraging best practices and a diverse communications toolkit, Interlock provides expert support in executing strategic marketing and PR initiatives with a focus on innovation and effectiveness tailored to customers' brand needs. Since its inception in 2015, the firm has built deep expertise across key areas, including marketing consultancy, event management, public relations, brand development, digital marketing, database services, and content creation and curation. Interlock has successfully partnered with leading technology companies, solidifying its reputation for delivering impactful results. To know more about the organization, visit, https://interlockmarketing.com/.